Imagine yourself as an analyst or strategic consultant preparing a justification for the management of the Centras group regarding the launch of a new business. You need to choose one of the proposed areas: poultry farm, tourism, smart entertainment center, or propose your own idea.
Essay Structure (1 page):
Chosen Direction and Its Justification:
Explain why the chosen direction is promising and relevant to the market.
Market Opportunities:
Describe the existing demand for the proposed product or service, and analyze the main competitors and their positions in the market.
Implementation of the Centras Project:
Identify the resources needed for launching the business and possible partnerships that can support the project.
Financial Potential and Risks:
Evaluate the financial prospects, including potential revenues and costs, and identify possible barriers and risks the project might face.
Conclusion:
Summarize and explain why Centras should invest in this business and what advantages it will bring to the company.

Evaluation Criteria:

✅ Analytical and well-reasoned arguments.

✅ Structure and logical sequence of the presentation.

✅ Creativity and original approach to problem-solving.

✅ Realism of the proposed idea and its viability.